Advertising

You need an environmental permit to place advertising on a building or to place individual (advertising) objects on your property (such as nameplates and flags). What you must comply with is stated in the advertising policy “Eye for Advertising”.

No permit is required for displays at shops, institutions and tourist attractions if certain conditions are met. These can be found in the “Regulations for displays in Leeuwarden”.

In the City of Leeuwarden you can run advertising campaigns in many ways and have business referrals placed. The municipality has given various (advertising) operators the right to place (advertising) objects in public spaces. Placing objects in public space yourself is not allowed. You can contact these operators for your advertising campaigns:

• Showcases: billboards for national advertising, size 8m2.
• bus shelters: advertising in bus stops, intended for national advertising.
• Mupis: advertising panels of 2 m2 intended for national advertising. Combined with city maps.
• Advertising displays on light poles (high): illuminated objects with references to companies and institutions in Leeuwarden.
• Sandwich displays on light poles (A0): primarily for announcing local events, with cultural events taking precedence over commercial events.
• Panels on VRI boxes: panels intended for cultural campaigns have been placed on control boxes at traffic lights.

Individuals, cultural institutions and other non-profit institutions can place announcements on these pillars by means of playbills or posters.

Rules

• The part below the edge of the pillars may be covered with posters.
• Intended for communications from individuals, cultural institutions and non-profit organizations (no commercial advertising).
• Please take each other into account and do not hang posters on top of other posters.
• Don’t hang unlimited posters.
• Only stick posters on the poster pillars, hanging them anywhere else is prohibited.
• Discriminatory and racist slogans are not allowed.
• Do not remove the foil.

Locations

• Shopping centre Camminghaburen
• Shopping centre Bilgaard
• Harlingerstraatweg-Poptawei
• Shopping centre Nijlân
• Shopping centre Cambuurplein
• Stationsplein
• Zuiderplein
• Arendstuin
• Vrouwenpoortsbrug
• Verlaatsbrug
• Rengerslaan (in planning)

Requests for these forms of advertising are consistently rejected, except for modest attributions of sponsors of charities or public facilities.

Industrial signage is not formally an advertisement, but a public facility. Because this signage has much in common with the subject of advertising, this subject has been included in the advertising policy “Eye for Advertising”.

An industrial signage system is present at various business parks in the City of Leeuwarden. If that is the case, you cannot set up your own signage boards, but you must use the unified signage system.

If there is no industrial signage on your business park and you would like to install it, you will need an environmental permit.

For questions, more information and to apply for an environmental permit, go to the Procedure for applying or reporting an environmental permit page.

• A facade advertising licence costs €157.19 per advertisement with a maximum per application of €471.76.
• An aesthetics committee opinion costs at least €57.92. The exact costs can be found in the General Fees Regulation Rate Table.
• Distribution refund is payable for advertising objects that project more than 50 centimetres beyond the facade line. You will find the amounts in the rates table of the Municipal levy on Encroachments Regulation.

The following regulations can be found on the website Overheid.nl (local):

• Advertising policy ‘Eye for Advertising’
• Rules displays Leeuwarden